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How to get your ad ready to run on Google

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Step-by-step explanation of the AdWords sign-up process
Everything you need to know to get started successfully with Google AdWords
1. Create a login

To create your AdWords account, you just need to provide a valid email address and create your password.

You can then sign in to your AdWords account any time to change your settings or see how your ads are performing.

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2. Optional: Target a geographic region

Do you have a local business? Don't want to advertise globally or nationwide? Simply choose the geographic area where you'd like your ads to appear.

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3. Set your daily budget

With Google AdWords, you decide how much you're willing to pay per day. You then only pay when someone clicks on your ad. In other words, you only pay when your advertising works. This approach has allowed AdWords to establish itself as a cost-effective advertising platform for businesses of all shapes and sizes.

You set your budget under the Bidding and budget section of your campaign settings. Your budget should be the amount you're comfortable spending on AdWords advertising each day.

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4. Control how much you spend per click on your ad

Under Bidding and Budget select the Automatic bidding option. AdWords will then automatically adjust your bids to try to bring you the most clicks possible within your budget.

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5. Create ad(s)

Creating good ads is important but not difficult. What's more, it's not like creating a newspaper advertisement. A key advantage of AdWords is that you can adjust and improve your ads at any time.

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6. Select keywords – for which searches should your ad appear?

Keywords are the words or phrases for which your ad will appear when a user searches for them. It's important to select keywords carefully, as they'll determine the audience that will see your ads -- but don't worry about getting it exactly right the first time. You can always add new keywords or edit or delete existing ones after you've created your first campaign.

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7. Enter billing information

To take the final step and activate your account, enter your billing information. Choose between one of the following payment methods available in the US:

Postpay (automatic payments): American Express, JCB, MasterCard, Visa, Bank account payments (US bank accounts only), and debit cards with a MasterCard or Visa logo
Prepay (manual payments): American Express, JCB, MasterCard, Visa, and debit cards with a MasterCard or Visa logo More about these options
The payment options available to you may vary according to the currency you use and the location of your billing address.

Voucher

If you have a voucher, you can redeem it as a new customer when entering your billing information. Remember that you must enter your billing information before your ads can start running. Once the voucher has been used up, you may incur costs depending on the success of your ad. However, you can pause your ads at any time in order to prevent costs from accruing.

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